Taiwanese fashion brand, iROO International Pte Ltd (iROO) has announced its 5-year corporate social responsibility campaign of supporting the Rare Disorders Society (Singapore), also known as RDSS. This campaign aims to raise public awareness of rare disorders and educate the people to be empathetic towards patients and their family members.
2018 marks the first year of the 5-year campaign. With the theme 'KnowMe', iROO hopes to create the necessary awareness and public education for this campaign. The Hornbill is the key icon of the campaign. Hornbills are rare species that live with their single partner till death. They have a distinct love story and always travel in pairs or as a family. They nest in the cavities of tall trees. The female checks the cavities based on food availability and safety. Once the female picks the nest, she undergoes an interesting breeding habit. The female hornbill locks herself within the cavity by covering the opening with mud, barks, excreta and saliva. She leaves a small opening to share the food while the male hornbills collect food for the female hornbills and young ones.
As part of its charity drive, iROO has launched its unique 'Know Me' exclusive limited edition charity T-shirt to raise funds for RDSS. I am extremely honoured to be part of this meaningful cause and do my part to bring smiles to those in need. 'Know Me' Hornbill embroidered T-shirts are made of 95% cotton and 5% Spandex. They are tastefully designed and are gentle on the skin and do not cause allergic reactions. They are also highly absorbent and are suitable for sports or casual activities.
Retailing at S$68.80. this lovely T-shirt is available in black and white at all iROO outlets at VivoCity, Marina Bay Sands, Takashimaya, Great World City and Raffles City till 15 April 2018. Purchase the T-shirt at any iROO outlet and do your part for RDSS now! iROO Taiwan will also donate these limited edition T-shirts to members of the Taiwan Foundation for Rare Disorders to support the campaign.
Find out more about iROO's CSR campaign in this video.